The stereotypical argument women have of “Men and Maps” hardly holds weight nowadays. After all, even the most stubborn man on the planet can’t ever resist the charm and convenience of using one particular map – Google Maps.
We can’t deny the impact and influence the multinational company has instilled in people’s lives. This tech giant has continued to breakdown technological milestones one after another, providing convenience and ease to our day-today activities. Even for businesses, one particular Google tool, Maps, has been of great help in promoting and building their brand in local markets. This tool has become so useful in the field of digital marketing that there is a particular service committed to its utilization now.
It is what we call, Google Maps Optimization.
That’s right. Los Angeles Web Design Company offers a one-of-a-kind service that will help your business gain competitive advantage in your local market. With our expert team of digital marketers, help more potential customers find your physical store’s location and become their preferred choice. Aside from improving your brand’s online exposure, Google Maps Optimization can help you get in touch with leads near your business area. This will help you bring in more income locally and get more visits to your physical store!
What Types Of Businesses Will Benefit From Google Maps Optimization?
While all types of businesses can gain exposure and competitive advantage through the application of this digital marketing method, local businesses that need customers to come in personally to their shop or store will benefit most from this marketing approach. Certain companies, like those in the food, entertainment, retail, and similar industries, can only render their services or sell their products when customers visit their physical stores. To actually make it happen, they need potential customers to know about their business and locate them in the real world.
This is why Google Maps Optimization works best for local, service-type businesses. Applying this digital marketing strategy along with Local SEO will help your business stay on top of the competition. You won’t only top the search engine results for Google – you’ll be the preferred and top most choice of Google Maps as well. How’s that for a winning tandem?
What Is Involved In Google Maps Optimization?
Since Google Maps runs a separate database from the Google SE, there are key differences between optimizing content for search engines (SEO) and optimizing content for just Google Maps.
For Maps, data about a store’s location is taken into consideration – as well as the features, offerings, services, and other categorical data for the business. The accuracy and precision of the data presented for the business is important for Google Maps to determine which customers are likely to be interested in the products and services that you offer.
The very first step is to create listings for your business. To rank your business for Google Maps, listings for your business must be strategically filled out so that it falls in to relevant and accurate categories. Dolling up your listings with images, descriptions, and positive reviews is also very important. These are some of the most significant factors Google Maps take into consideration when ranking company listings, after all.
Also, this doesn’t just go with Google Maps. To make sure that you have rank higher than the competition, your business information online should be accurate across all sources. Web listings, citations, and other sources of information must be uniform so it doesn’t confuse or mislead Google Map’s algorithm for ranking businesses. This method may seem simple on the outset but it’ll demand a lot of time and effort from you, constantly.
Optimizing Google Maps is a great digital marketing approach for any local business seeking to grow its influence online. However, if your company is going to do it, you have to do it right. If you don’t have the time or the right people for the job, outsourcing this role to real professionals is the best option. With more than 12 years of hands-on experience to back us up, Los Angeles Web Design Company may just be the partner you need to rank Google Maps once and for all.
Get in touch with us today and we’ll talk about how we can make your business a success!