Before you hit the big stage, it’s important to establish a strong foundation for your business. It’s a great big world out there. If you’re not careful, the harsh competition will overwhelm your business almost instantly. Before you know it, your hopes for success has been put out before it even had the chance to materialize. If you don’t want this happening to you, listen closely:
Start with Local SEO.
I know it’s easy to get impatient. We all get like that at some point in our lives, especially if we’re on to something big. It’s like you’re a little child who can’t wait to tell your mum you’ve found a ladybug in the backyard. When you’re onto something big, something that you believe will remarkably shake up the eCommerce industry, it’s easy to get carried away. Then later on you realize that you probably should’ve stopped to breathe and take in the situation first.
We’ve been in this business for 12 years. That’s a dozen years’ worth of experience, trial and errors, failures and successes. It would be no exaggeration to say that we are 99% sure of how things will play out if you dive in to the national market too soon. We’ve seen countless of businesses do the same and frankly speaking, you wouldn’t want to know how they turned out.
Starting your campaign locally will help you build a more intimate relationship with your market. It will help you establish trust, confidence, and respect for your brand – the three crucial characteristics present for all enduring businesses. If you start with a broader approach, it would be difficult for your company to connect with your audience on a fundamental level. It will make your enterprise feel shallow and amateur.
Introducing Local SEO
Local SEO will help establish the right foundation for your brand. By gaining the trust, confidence, and loyalty of the local market, you can be sure that your company (and everything that it does) will always receive avid and unwavering support from its pioneer customers. This would mean that your business will always have a home base that will back up its claims even when you start to venture into new market environments. Gaining the trust of local buyers will boost your brand’s image and will help you earn the favour of bigger audiences.
As they say, news travels fast. Even if you start your success story locally, more and more people will eventually hear about your successful feats and business and their confidence in your brand will grow. Most of all, starting locally will help you work out the bugs in your current system. It’s a great way to test out theories and refine your business methods, especially where marketing is concerned.
What’s The Main Difference Between Local & National SEO?
The main difference is the scope or the target recipients of the marketing campaign. With Local SEIO, obviously, being the smaller and more intimate scope. Since we’re talking about connecting with the immediate audience, people who are nearest your business in terms of proximity (if you’re running a physical store), the approach is pretty specific.
The goal of Local SEO is to rank your company’s website for long-tail keywords that local users tend to use for their searches online. When we say long-tail, this refers to keywords that are more specific or detailed. These are searches that include a particular time, date, name, place, or any specifier that would narrow down the search results. By targeting these specific keywords, a local business can grow closer to its immediate audience which increases the likelihood of them trying out products, services, or visiting the neighbourhood outlet of that particular business.
Local SEO tends to work best for businesses that actually need to have people locate and visit their physical stores to earn income. Businesses like salons, restaurants, spas, aesthetic clinics, and other service-type companies need people to come in through their front door before they can make an actual sale. Still, even businesses that work remotely (e.g. B2B) can still benefit from Local SEO as it is easier to earn the trust of local buyers compared to a national audience.
If you want to learn more about how we can help your website grow using Local SEO, reach out to Los Angeles Web Design Company at any time. We can give you free advice and insights on the best way to approach your digital marketing campaign according to your business type. We’ll even throw in a FREE WEBSITE AUDIT so we know exactly how to build your authority online!